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Free UTM Builder

Create custom UTM parameters to accurately monitor your advertising URLs' performance. Gain valuable insights into your campaign effectiveness with this free, no-login-required tool.

No Login Needed 100% Free Unlimited Use
e.g. newsletter, twitter, google, etc.
e.g. email, social, cpc, etc.
e.g. promotion, sale, etc.
Any call-to-action or headline, e.g. buy-now.
Keywords for your paid search campaigns
Generated UTM tracking URL

4.9/5 from 500+ Reviews on G2, Capterra, Trustpilot & more

Super easy and fast learning curve. Support is phenomenal. Upgraded to expand my plan because it saves me time and helps keep things organized for myself and my team.

— Gloria Ochoa

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Frequently asked questions.

A UTM builder tool is a tool that allows marketers to create unique UTM parameters to track specific sources, mediums, and campaigns within their website analytics, enabling precise analysis of marketing efforts' effectiveness across different channels and campaigns.

Simply input your desired parameters, and the tool will automatically generate a final URL complete with UTM codes tailored to your specifications. Copy the generated URL and seamlessly integrate it into your marketing campaigns.

The required UTM parameters are: Website URL, utm_source: Identifies where the traffic is coming from (e.g., newsletter, google, facebook), utm_medium: Describes the type of traffic (e.g., email, cpc, social), utm_campaign: Specifies the name of the campaign (e.g., summer_sale, product_launch).

No, UTMs do not affect SEO.

Yes, our UTM Builder is completely free to use without any hidden charges.

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